Pretty Vodka ~ "The Beauty in the Bottle" - The bottle that is more than just a bottle its the look for every woman want to be beautiful as the bottle she carries. Now you may ask "why are you carrying a bottle of Vodka at 8:00 a.m. and her answer is "A woman never leaves her beauty at home." If you get pulled over for carrying a bottle of vodka...simply say "I have to drink and drive, how else would I keep my beauty in tact" It’s not the taste but the look! The look is so full of beauty, who cares about the taste... just carry it and feel pretty! Pretty Vodka...the bottle says it all...even if she can’t.
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"A powerful brand has high rband quity - positive differential effect that knowing the brand name has on customer response to the product or service." Armstrong & Kotler, Ch7 - P.211
What type of effect are you looking to create for your vodka when its name is mentioned? I think passing the message of dependency can work for and against your brand, so just be careful! Alcohol has a lot of negative connotations sometimes!
"Their desire to look as young as they feel also makes more-mature consumers good candidates for cosmetics and personal care products, health foods, fitness products, and other items that combat the effects of aging. The best strategy is to appeal to their active, multidimensional lives. For example, many beauty and style brands now contain product lines geared towards battling effects of aging."
-armstrong&kotler ch. 5 p. 135
A bottle that looks so pretty you could stay beautiful by carrying a bottle of vodka seems like an awesome accessory! It kind of sounds like it's one of those things you never leave home without, like lipgloss or mascara. I wish I had one so I could be pretty even at 8 in the morning!
In today's society, everyone wants to look good and feel good! The fact that there are so many products out there to make you look younger is part of what every female wants. Drinking a vodka that could possibly make you feel this way is a great concept and will surely get women to try it out and hopefully start feeling prettier!
Chapter 1
Pag. 11
“Our goal is to lead customers where they want to go before they know where they want to go.”
You have found a very intresting way to appeal to the femenine side of the comsumers; being able to reach to a younger age group yet it is capable to touch women of any age, since beauty is always present in a women's life.
Chapter 1
Pag. 11
“Our goal is to lead customers where they want to go before they know where they want to go.”
You have found a very intresting way to appeal to the femenine side of the comsumers; being able to reach to a younger age group yet it is capable to touch women of any age, since beauty is always present in a women's life.
I hope this lives up to its name, because...and dont hold this against me..most of the time when I am drinking unattractive people look attractive when Im inebriated. Oh wait....Thats a clever name then.
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